Marketing your childcare center doesn’t have to be complicated or overwhelming. In fact, some of the most effective strategies are simple, affordable, and easy to start—even if you’re not a marketing expert.
If you’re looking to fill open spots, grow a waitlist, or build stronger relationships with current families, these three marketing strategies should be at the core of your plan.
Let’s break them down!
1. Maximize Social Media (The Right Way)
Let’s face it—parents are on social media. If your center isn’t showing up regularly, you’re missing out on daily opportunities to build trust and stay top of mind.
But it’s not just about posting cute photos. Your content should connect, educate, and build relationships.
Try this mix:
- Behind-the-scenes moments from the classroom
- Parent testimonials or quotes
- Tips and resources for parents (ex: snack ideas, behavior tips)
- Engagement posts (ex: “What’s your child’s favorite book right now?”)
- Enrollment updates and open spot announcements
Bonus tip: Use free tools like Canva and Meta Business Suite to create and schedule content in advance. We can do your social media for you! Submit this quick form to learn more!
2. Collect & Share Parent Testimonials
Word-of-mouth is one of the most powerful marketing tools for childcare centers. And today, that word-of-mouth often happens online.
What you need to do:
- Ask happy families to leave reviews on Google, Facebook, or Yelp
- Turn kind words from emails or texts into testimonial graphics
- Use these testimonials in:
- Social media posts
- Your website homepage
- Enrollment packets
- Tour follow-up emails
Real stories build real trust. A parent can hear from you 10 times, but one story from another parent will often seal the deal.
3. Keep Your Website Updated and Enrollment-Friendly
Think of your website as your digital front door. Is it welcoming? Easy to navigate? Mobile-friendly?
Many centers lose families simply because their website feels outdated or lacks key info.
Make sure your site includes:
- Clear description of programs and age groups
- Easy-to-find contact info and inquiry form
- Simple info about tuition, hours, and location
- Links to your waitlist or enrollment process
- A few great photos or video clips
Bonus tip: Add a free downloadable resource (like a “Parent’s Guide to Choosing Childcare”) to collect leads and grow your waitlist even faster.
You don’t need a massive budget or fancy tools to grow your childcare center—you just need the right mix of strategies that connect with families, showcase your value, and make it easy to say yes.
✨ Ready to make marketing easier? Grab our free Childcare Marketing and Growth Toolkit to access customizable tools, templates, and more!