Parent testimonials are one of the most powerful marketing tools for childcare centers. They build trust, showcase your center’s strengths, and provide real-life proof of the impact you have on families. But simply collecting testimonials isn’t enough—you need to strategically use them to maximize engagement and attract new enrollments. Here’s how to turn parent testimonials into social media gold.
1. Create Eye-Catching Graphics
Plain text testimonials can get overlooked. Transform them into visually appealing graphics using tools like Canva. Use your brand colors, add a photo (if permitted), and highlight key phrases to make the testimonial stand out in a social media feed.
2. Use Video Testimonials for Maximum Impact
Video is one of the most engaging content types on social media. Ask a happy parent to record a short video sharing their experience. Keep it under 60 seconds for Instagram Reels, TikTok, or Facebook Stories. If they’re camera-shy, create a slideshow using their written testimonial with background music and engaging visuals.
3. Pair Testimonials with Photos of Happy Kids
A powerful way to showcase testimonials is by pairing them with authentic images of children enjoying your center (with parental permission). This helps potential clients visualize their own children thriving in your program.
4. Feature Testimonials in Story Highlights
Instagram and Facebook Stories disappear after 24 hours, but you can save the best testimonials in a dedicated “Parent Reviews” highlight on your profile. This allows prospective parents to quickly find and read them when researching your center.
5. Incorporate Testimonials in Captions
Don’t just post testimonials as standalone images—integrate them into your captions. For example, share a photo of an engaging classroom activity and add a testimonial about how much a child loves your program. This provides context and enhances credibility.
6. Turn Testimonials into Blog Content
Expand on glowing testimonials by turning them into blog posts featuring a parent’s journey with your center. Highlight their initial concerns, how your center addressed them, and the positive outcomes. Share snippets of these stories on social media to drive traffic to your website.
7. Use Testimonials in Ads
Social media ads perform better with social proof. Use parent testimonials in your Facebook and Instagram ad campaigns to build credibility and encourage clicks. A well-placed quote about your nurturing staff or engaging curriculum can make a huge difference in ad performance.
Testimonials are more than just nice words from parents—they’re powerful marketing assets. By repurposing them creatively across social media, you can strengthen your childcare center’s reputation and attract more families. Need help crafting the perfect social media strategy? Download our free social media templates to get started!